Buzzbee Lab is a team that discovers the secrets behind stories that sell.
Inspiration for All
A quick look at who we are at Buzzbee Lab, what we stand for, and where we’re headed next.
Every great product deserves great storytelling. We believe every great product has its own hidden great story hidden. We find the brand voices that deliver those stories to the world — clearly, authentically, and in a way that is uniquely yours.
Since founding in September 2025, we have been building influencer marketing data with beauty brands targeting global growth while advancing our AI solution.
So everyone can introduce and sell their products to the world through storytelling and influencer marketing.
Discover what makes stories sell — powered by influencer marketing and storytelling data.
Proactivity, Authenticity, Pursuit of Excellence, Endless Curiosity, Gratitude & Recognition, Resilience, and Teamplay — explore the full deck in our English culture deck.
Founder Card
🐝Buzzbee Lab
Michelle Yoonsun Oh
Creative Lead, CEO
Founder & ExperienceInfluencer marketing
Influencer marketing
you can count on.
We are building the
AI assistant for influencer marketing.Influencer marketing
you can count on.
We are building the AI assistant for influencer marketing.
Buzzbee Lab focuses on closing the gap between content and brand strategy. Even in a fast-changing marketing landscape, we design consulting and execution systems so brand value lasts longer and travels farther. As of June 2026, we are a team of three. Together with teammates from YC and Toss, we are evolving our AI solution.
1
Data-driven CRM and analytics marketing experience across Adobe CRM Solution, Dentsu/iProspect Data-tech, and more
2
Collaborations with Samsung, LGE, Chanel, H&M, Louis Vuitton, Everland, Crocs, Korean Air, Pfizer, and other leading brands
3
Consulting expertise connecting B2B/B2C marketing platforms and client data to real-world strategy and execution
“In college, I flew to New York and LA to interview global career women — leaders at Google, Disney, Sephora, Paramount Pictures, TED, and more — for a 15-minute series. To reach them, I sent cold emails to 50 people out of 300 candidates. That was my first test of the outreach logic that now connects brands with creators. That experience opened a new world for me — and now I want to help brands spread their stories through creators and out into the world.”
Next StepYour influencer marketing AI assistant
Your influencer marketing AI assistant
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If you were curious about our direction and philosophy, you can now experience it through the product.